Together with the agency Plakton, we worked on the brand strategy and the new corporate identity for Kubbo, a logistics platform for eCommerce.
The goal of the project was to evolve the visual and verbal language of the brand in order to show a stronger brand personality and increase consistency across the brand touching points.
In order to differentiate from their competitors and attract a direct-to-consumer brands, we decided to work on the concept of care.
We’ve created a new bold logotype which is mainly a wordmark to reinforce the name. This wordmark is accompanied by a flexible symbol that can adopt different sizes and layouts to create a rich and fresh graphic system.
Additionally, we reinforced the human component behind the SAAS with pictures of happy people, showed a curated selection of footage of real products so Kubbo potential clients can see themselves as real users and complemented pictures with illustrations.
